Best Trailers of the Decade: Cloverfield - Teaser (2007)

Paramount really took a risk with this concept, which was basically a viral video as a teaser. It offered no stars & no title. Only a date. The risk payed off handsomely.

I have to admit I am quite fond of this movie because it delivered on the promise; unlike the majority of the micro-budget/high-concept movies. This and District 9 being the exceptions to the rule. More on D-9 in a later post.